Responsive InTeractive Advocate

What is the project:

RITA is harnessing emerging technologies from the entertainment industries to innovate future models of personalised care. Finding a cost-effective means of supporting an ageing population to live freely and independently is a challenge. The development of the Responsive InTeractive Advocate (RITA) could revolutionise how an individual’s personal, social, emotional and intellectual needs are understood and met, enabling and prolonging their ability to live as independently as possible, in their own homes if desired. RITA will create a digital champion, in the form of a humanised avatar, providing a friendly interface between the individual, family, friends, professions and services. (www.rita.me.uk)


Although still in the early stages, the RITA team have already produced a working proof-of-concept interactive avatar which has attracted a great deal of interest from older adults and carers, health care providers and industry. With an ever-increasing ageing population, the current model of care is unsustainable, and older adults are often left isolated for long periods of time, leading to loneliness and deteriorating health. RITA is designed to support and supplement the care services, enabling people to remain independent for longer.